Increasing the international competitiveness of the KingsBox brand through more effective communication with customers – E-POSLOVANJE
KingsBox was founded in 2015 after the current owners realized that there was very little variety of functional exercise equipment on the market at affordable prices. The desire was to offer top-quality equipment at great prices to individuals and fitness centers while popularising the sport of functional exercise. So, they created the KingsBox brand.
Today, the company covers the entire field of sports equipment for fitness and functional training. KingsBox equipment is suitable for both recreational users and state-of-the-art fitness centers. All the equipment is recognized by the Designed in Europe label, a symbol of quality and a guarantee that the company uses to demonstrate its confidence in the quality of its products.
Innovation is the company’s main driver to show customers that the company is not afraid of any challenge. It is the innovative, proprietary products that set KingsBox apart from the competition.
In the framework of the E-Commerce (E-poslovanje) call for proposals, the company implemented the project “Increasing the international competitiveness of the KingsBox brand with the aim of more effective communication with customers”. The project included the following activities: upgrading of the website with automated and secure communication, optimization of communication with suppliers, website in two foreign languages, comprehensive digital presence study, redesign of the online shop with additional languages and stock displays, filming of a product-sales video and strengthening of the digital competences of the employees.
The operation facilitated the penetration of new European markets, accelerated communication with customers, increased responsiveness to customer needs, introduced more effective marketing, and had an important impact on the company’s business performance.
Find out more about the project: https://kingsbox.com/blog/sl/home-gym-sl/e-poslovanje-2019-2022/
